Turner Launches Live Sports Sponsorship Marketplace

Turner Sports said it launched Turner Sports Live, a live sports sponsorship marketplace that will enable advertisers who want to increase their engagement with fans to buys ads across Turner’s live digital portfolio of sports programming.

“Sports continues to be the preeminent content category driving live video engagement, and you would be hard-pressed to find a media company with the depth and breadth of owned and operated sports intellectual property than Turner Sports,” said Seth Ladetsky, senior VP of sales for Turner Sports. “We know there are an increasing number of crazy gimmicks and plenty of digital transparency issues that marketers are faced with every day. With the Turner Sports Live network, we are making it very simple for an advertiser to come in and tap into some of the most valuable audiences available anywhere.”

Related: Turner, CAA Create Golf Event With NBA, NFL Greats

The digital Turner Sports properties available include:

  • NBA: NBA.com, TNT Overtime, NBA League Pass and authenticated TNT streaming
  • NCAA: NCAA.com, NCAA March Madness Live
  • UEFA Champions League and UEFA Europa League: B/R Live and authenticated streaming for Turner networks
  • MLB: Authenticated TBS streaming
  • ELEAGUE: Twitch and authenticated TBS streaming
  • B/R Live: Thousands of live sporting events including UEFA Champions League and UEFA Europa League, NBA League Pass, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, World Surf League and World Arm Wrestling League.
  • PGA of America: PGA.com, PGAChampionship.com, RyderCup.com and authenticated TNT streaming

Advertisers can buy traditional spots or create in integrate partnership through Turner Ignite Sports.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.