Turner Handing Over National Ad Sales For WPCH-TV To Millennium

By John Eggerton
( Broadcasting & Cable )
published

Turner is handing over national ad sales for its WPCH-TV Atlanta to Katz's Millennium Sales & Marketing, according to the rep firm.

WPCH is the former WTBS, Turner's flagship TV station that morphed into Superstation WTBS before returning to its local-station roots when the cable channel was spun off into a separate entity. At the same time, WTBS the TV station was rechristened WPCH after Atlanta's famous Peachtree Street.

The station had been repped in-house, according to a Millennium spokesperson.

The station is adding off-NBC My Name Is Earl and The Office next year and already has Seinfeld and King of Queens for Millennium to sell national ad time in.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.