Trifecta Taking truTV's 'Carbonaro Effect' Into National Syndication
Trifecta Entertainment & Media is launching off-truTVThe Carbonaro Effect into broadcast syndication in September, with 93% of the country currently cleared, Trifecta said Monday.
The Carbonaro Effect -- a hidden-camera prank series -- has been hosted by magician and prankster Michael Carbonaro on truTV since 2014.. The series is cleared as two weekly half-hours on stations owned by Tribune -- including WPIX New York -- Sinclair, Gray, CBS, Hearst, Meredith, Scripps, Weigel, Nexstar, Mission and more. Stations are acquiring the series on an all-barter basis with 4 minutes of local advertising time and 4 minutes of national time in each episode.
Related: TruTV Orders Second Season of 'Tacoma FD'
Trifecta also has taken another of truTV's comedic unscripted series, Impractical Jokers, into national syndication. Impractical Jokers, which features the antics of four friends, airs as a Monday-Friday strip. It returns for season three in September.
The Carbonaro Effect is produced by Fields Entertainment with Simon Fields, Michael Carbonaro and Beth Einhorn serving as executive producers. Los Angeles-based Trifecta Entertainment & Media is distributing the series and handling national advertising sales.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.