TNS Media Intelligence, which tracks advertising expenditures and placements, has signed two new clients.
According to the company, MTV and Hearst-Argyle have signed multiyear deals for the service, which TNS says tracks $150 billion in ad buys across over 2 million brands.
MTV networks that will use the service include MTV, MTV2, comedy Central, Nickelodeon, Nick at Nite, CMT, TV Land, Spike, and VH1.
Hearst-Argyle has 28 TV stations, which will use the service to get information on the ad buys on its stations and Websites.
The television industry's top news stories, analysis and blogs of the day.