BET and BET Her will air episodes of three shows from CBS’s Monday night primetime lineup--Bob ♡ Abishola, The Neighborhood and All Rise--on Friday.
All three networks are part of ViacomCBS and each of the three series feature Black leads.
The move will help promote the three shows with new audiences as they return to CBS on Nov. 16 with their season premieres.
In June, CBS broadcast the BET Awards and the simulcast drew more than 3.7 million, with 1.9 million watching on CBS. A year earlier 3.79 million viewers watched the BET awards on eight Viacom cable channels.
Shows from BET are also appearing on CBS All Access, which is being rebranded as Paramount Plus.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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