TelevisaUnivision Hires Fuse's Fernando Romero as Senior VP

Fernando Romero TelevisaUnivision
Fernando Romero (Image credit: TelevisaUnivision)

TelevisaUnivision said it hired Fernando Romero as senior VP of digital advertising sales.

Romero had been head of advertising sales at Fuse Media.

In his new post, Romero will oversee national ad sales revenue across digital, streaming, branded social, experiential and digital audio properties.

“We’ve seen incredible demand for our digital marketing solutions from new and existing clients — especially as ViX continues to gain momentum — and Fernando will play a critical role in accelerating revenue growth through new partnerships,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision.

“Fernando brings with him an incredible scope of experience as well as solid relationships with leading marketers and agencies that will be extremely valuable as we continue to shape our go-to-market strategy heading into the upfront,” Speciale said.

Before Fuse, Romeo was head of global partnerships at Issuu, the digital publishing and discovery platform. He also held posts at NBCUniversal, Rainbow Media, MTV Networks, and Gilt City. ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.