Telemundo is launching Politi¿QUÉ?, a short-form series in English urging young viewers to register and vote, Thursday on Snapchat’s Discover page.
The series, produced by Noticias Telemundo, is part of the Comcast-owned network’s Decision 2020 campaign.
Each episode is hosted by journalist Miriam Arias and the series will cover topics including the electoral college, voter registration, how to vote, the Hispanic vote, polls on trending topics and, with a month to go until election day, what voters need to know.
The show will also integrate Snapchat’s civic tools to help users register to vote.
“With 3.6 million Latinos who have turned 18 since the 2016 election — most of them born and raised in the U.S. — this young demographic has unprecedented power in this upcoming election,” said Christina Kolbjornsen, senior VP of corporate and external affairs. “Working with Snapchat, we look forward to fulfilling our commitment to continue engaging this influential group with digital content, in English and Spanish, to inform and urge them to go out and vote.”
Of the 100 million Snapchat users in the U.S., 80% are of voting age, 18 or older, and 300-500,000 people who use Snapchat turn 18 each month.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.