T-Mobile Customers To Get Paramount Plus Free for 1 Year

Paramount Plus T-Mobile

T-Mobile and ViacomCBS on Thursday announced that new and existing T-Mobile and Sprint customers can get a full year of Paramount Plus Essential for free.

"At T-Mobile, everyone means everyone. And now, every one of our postpaid consumers can get a mountain of awesome entertainment with Paramount Plus Essential on us for a full year. That’s true whether you have a consumer or a home internet plan and whether you have a new Magenta Max plan or are on a plan from 10 years ago,” said Jon Freier, consumer group president at T-Mobile. “With Paramount Plus, in addition to all our other streaming benefits, customers can truly watch virtually anywhere, anytime, on any smartphone and all at no extra cost with T-Mobile.” 

Customers can go to a T-Mobile website (opens in new tab) to sign up for the free year of the ad-supported version of Paramount Plus. After 12 months, the subscription will renew for $4.99, or the current price.

“The partnership with T-Mobile is a key part to our growth strategy as we continue to scale Paramount Plus to become a global leader in streaming,” said Jeff Shultz, chief strategy officer and chief business development officer, ViacomCBS Streaming. “This incredible offer is available to T-Mobile’s full suite of postpaid consumers, exposing Paramount Plus to a massive new and diverse audience that will have the opportunity to experience the service’s unmatched content portfolio and unique value proposition as a total household product.” 

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.