Syncbak is adding 18 stations to its VUit out of market local news streaming service after reaching agreement with six broadcast groups.
The stations give VUit news and special events from five additional markets: Chicago, Raleigh, North Carolina; Fort Myers, Florida; Norfolk, Virginia; and Salisbury, Maryland.
The stations are owned by Weigel Broadcasting (WCIU, WBND, WDJT and WYTU); Capitol Broadcasting (WRAL, WRAZ and WILM); Lockwood Broadcast Group (WSKY, WCAV, WDFX, WPGX and WTNZ); Marquee Broadcasting (WMDT, WNKY and WSWG); Fort Myers Broadcasting (WINK) and Sunbeam Television (WDHD and WSVN).
VUit lets viewers nationwide stream news from stations in out of town market. They can catch up new from their hometowns, watch high school sporting event or check out the weather where their friends or family live.
VUit now streams content from about 250 stations with coverage in nearly 80% of the top markets.
“These new deals are the latest example underscoring VUit’s position as the leading streaming destination for local news and cultural content that has appeal on a national scale,” Syncbak CEO Jack Perry said. “The value we offer to stations in scaling their streaming audience and digital revenue is unparalleled. As we continue to expand, we remain laser-focused on our bigger mission and vision: helping every station and station group thrive in the streaming landscape.”
VUit has stations from Gray Television (an early investor in the service), Cox Media Group, Hearst Television, Heritage Broadcasting, Morgan Murphy Media, News-Press and Gazette Co. and independent stations WFMZ Philadelphia and KTSF San Francisco. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.