Ratings rose for the return of USA's Suits following a holiday binge-a-thon that allowed viewers to watch all 22 episodes of the series on VOD and online.
Suits' mid-season premiere Thursday night was up 3% in total viewers from its summer launch with 3.6 million viewers, the network said, citing figures from Nielsen. It was also up 11% among adults 18-49 and 4% among adults 25-54.
Most importantly to the network, the show jumped 34% among viewers 18-34, the demo that was targeted by the stunt.
USA said that more than 6 million episodes were viewed during the Suits marathon promotion, which ran from Thanksgiving Day until Thursday night.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
