Accuweather Now features dramatic weather video, stories about the potential impact of forecasted weather on sports, health, travel and other activities, social content from TikTok, Instagram, Twitter and other social platforms, plus long form storytelling about major weather events and environmental situations.
“As AccuWeather Now continues to expand its availability across platforms, we are thrilled to bring our award-winning content to new audiences, enabling Stirr’s rapidly growing userbase to find the most accurate, free weather and climate news,” said Sarah Katt, general manager of the AccuWeather Network, which streams AccuWeather Now.
Stirr has more than 7.3 million users and carries more than100 channels and stories from Sinclair’s local TV stations.
“Stirr is continuously growing and finding new ways to provide value to our audiences. The addition of AccuWeather Now will ensure Stirr viewers have the by-the-minute weather forecasts they need for their day-to-day. We are absolutely delighted by the opportunity to provide the Stirr community with even more great streaming content, and are excited to have AccuWeather NOW added to Stirr’s roster of streaming channels,“ said Ben Lister, senior director of content for national networks and platforms at Sinclair.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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