On their first weekend without sports because of the coronavirus crisis, sports fans tuned to news, according to data from Inscape.
Over March 14 and 15, sports fans watched 40% more C-SPAN, 35% more CNN, 16% more CNBC, 16% more MSNBC and 7% more Fox News, compared to the previous weekend.
Sports fans also increased their viewing of Discovery Family by 39%, Travel Channel by 28% and Spanish-language Universo by 29%.
Overall linear viewers watched 10% more content overall and streaming viewers also watched more content.
The most binge watched show over the weekend according to Inscape is Law & Order: SVU. It is followed by Westworld, NCIS: Los Angeles, The Office and The Big Bang Theory.
Inscape gets its data from 14 million Vizio TVs.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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