Nielsen announced a new plan to cut costs and create operational efficiencies that will result in the reduction of its global workforce by about 3,500 employees.
Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.
The FCC has extended its COVID-19 PSA sponsorship ID waiver through Aug. 31, saying the pandemic is a unique situation and a continuing national emergency.
By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer
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