One-dozen stations in the Milwaukee market will conduct a "soft" analog-cutoff test Sept. 15.
At 5:10 p.m., the stations will pull the plug on their analog video feeds for 60 seconds, replacing them with simulated static and instructions on what they need to do to get ready for the digital switch Feb. 17, 2009, including directing them to a call center, sponsored by the Milwaukee Association of Broadcasters, that will be staffed for three hours after the test.
Stations across the country are doing similar tests, prompted by the Federal Communications Commission and their own self interest in getting as many viewers on board as possible.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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