Crossroads Television, the provider of the shoe shine/ nail salon booth at last year's Promax/BDA convention, will also be lending its funny bone to this week's gathering.
The team behind ABC's Super Bowl-placed promos (featuring Regis Philbin jet-setting through various network shows) is adopting a photographic theme this year to entertain attendees. Rob Battles, the company's creative director, says that booth-goers will be able to have their picture taken "in a cheesy, Sears-like setting" with a choice of three characters.
Crossroads will also be hosting a Wednesday Promax/BDA conference session, "What's So Funny," that will critique various local station promos.
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