Sinclair’s Bally Sports RSNs Set To Launch ‘The Rally’ on Jan. 24

By ( Broadcasting & Cable )
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'Chicago Sun-Times' writer Russell Dorsey named National MLB Insider

Bally Sports logo
(Image credit: Sinclair Broadcast Group)

 Sinclair Broadcast Group’s Bally Sports plans to launch a national show that will appear on all of its regional sports networks called The Rally.

The show is going to have its debut on January 24, according to a tweet by Russell Dorsey, who said he is leaving the Chicago Sun-Times to join Bally Sports.

Dorsey said he will be serving as National MLB Insider for Bally Sports.

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Sinclair believes that scale is important and creating one show that will appear on all of its networks should yield cost-effective programming.

Sinclair bought the Fox regional sports networks in 2019 and rebranded them as Bally Sports in a deal with the gambling company.

The regional sports networks business has been under pressure from cord cutting and Sinclair has been looking to build a direct to consumer business in order to generate more revenue from the RSNs. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.