Shondaland has hired Sara Fischer as head of production, Kristen Andersen as VP of marketing and communications, and Sandie Bailey as director of branding and engagement. Fischer comes from ABC Studios, where she managed production of Shondaland’s programs. She will oversee all five Shondaland series that are in production: Grey’s Anatomy, Scandal, How to Get Away With Murder, The Catch and Still Star Crossed. She will also manage production for all development and special projects.
In a newly created position, Andersen, former director of publicity at ABC, will oversee the marketing and publicity campaigns for Shondaland. That includes promotion surrounding all of the company’s series and projects in development. She will also manage talent relations and philanthropy.
Bailey spent the last five years in set-decorating for Scandal. In a new role, she’ll manage the overall Shondaland brand, overseeing all events and social media engagement as well as the design, development and execution of merchandise.
“Each of these women has truly made a huge impact on the success of our shows over the last several years,” said Shonda Rhimes, Shondaland founder. “As Shondaland continues to expand, I could not be more excited to officially welcome them into the family, where I know they will continue to help invent and invest in our brand.”
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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