Sherri Bradshaw, Anita James Promoted to Senior VPs at Viamedia

Sheri Bradshaw (l.) and Anita James (Image credit: Viamedia)

Viamedia said it promoted Sherri Bradshaw and Anita James to senior VPs, new posts in the company’s finance team.

Bradshaw will serve as senior VP of finance, overseeing all financial operations within the firm that sells ad inventory for local cable operators. She joined the company in 2020.

James was named senior VP of financial planning and analysis and will lead the company’s financial planning, budgeting and analysis efforts. She has been with Viamedia since 2006.

“Viamedia’s incredibly hard-working, dedicated and brilliant employees are the cornerstone of our success,“ Viamedia CEO David Solomon said. “Today, we are celebrating the promotion of two of our most outstanding talents, Sherri and Anita, to new leadership roles.

“We are confident that Sherri and Anita will exceed expectations for our employees, customers and partners,“ he added. “Their extensive experience and profound knowledge in finance are invaluable to our team as we continue to grow, innovate and reshape the advertising industry’s future.”

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.