Sean ‘Diddy’ Combs Getting Global Icon Award At ‘VMAs’

By Jon Lafayette
( Broadcasting & Cable )
published

Hip hop legend and mogul will also perform on September 12 award show

Sean Combs at the 2016 VMAs
Sean Combs at the 2016 VMAs (Image credit: Photo by C Flanigan/FilmMagic via Getty Images)

Sean “Diddy” Combs, the hip-hop pioneer and media mogul, will receive the Global Icon Award during the 2023 MTV Video Music Awards, appearing live on September 12.

Diddy will also perform during the telecast and is nominated for four other awards, including Best Collaboration, Best Rap and Best R&B.

In 1997, Diddy made his first VMA appearance, performing Mo’ Money Mo Problems. He hosted the awards show from Miami in 2005.

The VMAs will appear live from Newark, New Jersey’s Prudential Center on September 12 at 8 p.m. ET.

Scheduled to perform are Anitta, Demi Lovato, Doja Cat, Karol G, Kelsea Ballerini, Lil Wayne, Moneskin, Shakira, Stray Kids and Tomorrow X Together.

Shakira will also receive the Video Vanguard Award, presented by Toyota.

Official sponsors include Bacardi Rum, Burger King, Clearblue, Descovy, Doritos, Heinz, M&M’s, Swiffer and Toyota Motor North America.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.