The season four premiere of Saints & Sinners generated the highest viewership in the history of Bounce, the digital multicast network aimed at African Americans.
Sunday’s broadcasts at 9 p.m. ET and 9 p.m. PT reached 1.3 million unduplicated viewers.
Viewership of the premiere was up 10% from last year’s season opener among total viewers and 12% among households to set a record for the network, which is part of E.W. Scripps.
Among African-Americans adults 18 to 49 years old and 25 to 54, the program was the most watched show on TV at 9 p.m., beating The $100,000 Pyramid, What Just Happened? and Instinct on the big broadcast networks and Big Little Lies on HBO.
Bounce led into the season four premiere with a marathon of the series’ first three seasons. In total Saints & Sinners reached 3.5 million viewers.
Saints & Sinners is produced in partnership with Swirl Film's Eric Tomosunas & Ron Robinson.
In addition to being carried on the digital channels of local TV stations, Bounce is available via Dish, on Roku and mobile devices.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.