Roku Sets 'Roku Originals' Brand With Quibi Content

Roku Channel series 'Cypher.'
Roku premiered the series 'Cypher' last montn (Image credit: Roku)

Roku said that it will launch a Roku Originals brand starting with the content it acquired from Quibi, the short-lived short-form mobile-first subscription services that folded last year.

The Quibi programming will be appearing on the Roku Channel as early as next month.

The Roku Originals brand will also be used for future original programming for The Roku Channel.

Also Read: Roku: It’s Not About Owning More of Our Own Programming

Roku, which has been resisting the notion that it needs high-priced original series to compete with Netflix and Disney, recently streamed the U.S. premiere of the series Cypher and bought the This Old House Business

“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, VP of engagement growth marketing at Roku.

“We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it's relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth,” he said. “The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.