NBCUniversal said it has promoted Rick Cordella to president of NBC Sports.
The move follows the departure of NBC Sports chairman Pete Bevacqua, who was tapped to be athletics director for his alma mater Notre Dame earlier this year.
Cordella has been president, programming, NBC Sports and Peacock Sports, playing a key role in the way NBCU allocates its sports assets between traditional TV and streaming.
In his new role, Cordella will report to Mark Lazarus, chairman of NBCUniversal Media Group, and be responsible for a portfolio including NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital, Golf Now and SportsEngine. He will also work on the company’s regional sports network strategy and continue to oversee sports on Peacock.
“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.”
Cordella has been with NBCU since 2006. He was part of the team that started Peacock and served as the streaming service’s chief commercial officer and chief revenue officer.
He joined NBCU when it acquired AllStar Stats, the parent company of Rotoworld.com.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.