Reena Singh Returns to Disney Branded Television

By Jon Lafayette
( Broadcasting & Cable )
published

Exec named senior VP, development and current series

Reena Singh is returning to The Walt Disney Co. in the newly created role of senior VP, development and current series, at the Disney Branded Television unit.

Reena Singh Disney

(Image credit: Cassie Lee Photography LLC)

From 2005 to 2010, Singh was director, development for Disney Channels, working on High School Musical 2, Jump In! and Camp Rock. Most recently she was senior VP, current programming at 20th Television.

In her newly created position, Singh will head the live action development and current series teams, working on original content for Disney Plus and Disney linear platforms.

She reports to Ayo Davis, executive VP, creative development and strategy at Disney Branded Television.

Singh started her TV career in news and was a producer for ABC’s World News Tonight with Peter Jennings, Good Morning America, Nightline and Primetime. She also held posts at USA Network and Universal Cable Productions.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.