Premion Hires Al Behmoiras As Head Of Political Sales

By Jon Lafayette
( Broadcasting & Cable )
published

Exec had been with FreeWheel

Al Behmoiras
Al Behmoiras (Image credit: Premion)

Premion, Tegna’s local streaming ad sales company, said it named Al Behmoiras as head of political sales.

Behmoiras had been North American head of sales, demand ad tech, at FreeWheel.  He replaces Keith Norman, who moved to LG Ad Solution in July.

“As we gear up for a busy 2024 election season, we anticipate substantial growth in both total political ad spending and the share allocated to CTV,” said John Vilade, head of sales at Premion. “As we continue to compete and win in a convergent linear + CTV marketplace across direct and programmatic sales, Al is a valuable addition and will play a pivotal role as we set our Election 2024 strategy in motion.”

Before FreeWheel, Behemoras was with Strata and Reuters.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.