Pint for Pint: KFSN, Baskin Robbins Team on Blood Drive

By John Eggerton
( Broadcasting & Cable )
published

ABC-owned KFSN-TV Fresno and Baskin Robbins have launched
the 25th annual blood drive for the Central California Blood Center.

On Aug. 3 and 4, station anchors and reporters will
broadcast live from a local blood donor center.

Their goal is to reach 25,000 pints. The current 24-year
total is 23,427. Baskin Robbins will give every donor a tT-shirt and a coupon
good for one pint of free ice cream.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.