Cable and local TV newscasts are the leading sources of
campaign news in the run-up to Election Day, according to the Pew Research
Center's Project for Excellence in Journalism.
According to a
just-released study, 41% of U.S. adults surveyed said they regularly get
campaign news from cable and 38% said they regularly get campaign news from
local TV. That was followed by the Internet (36%), network newscasts (31%),
local newspapers (23%) and national newspapers (13%).
Internet has made the biggest gains since a January study,
up 11 percentage points from 25%. Local TV news was up 6 percentage points, and
cable news and network newscasts were both up 5 percentage points.
Cable also led the list when it came to news sources tabbed
"most helpful," with 24% citing cable vs. 11% each for local and
network broadcast news, 2% for cable talk shows and 1% for late night comedy
shows -- Daily Show, Tonight, SNL. A little over a quarter (28%) said some form of Internet site
was most helpful, but some of those named websites of traditional broadcast and
cable outlets, so TV figures in those figures as well.
Only 8% of the respondents said newspapers were most
helpful, with public radio getting the nod from 4%. Twitter and YouTube were
tied with comedy shows at 1%.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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