Peter Mears Named CEO at Havas Group Media

Peter Mears has been name CEO of Havas Group Media, effective Jan 1.

Mears joined Havas as global chief operations officer in April from Initiative.

“In just six months at Havas, Peter has implemented even higher operational standards, boosting collaboration and building the most agile teams in the media industry,” says Yannick Bolloré, chairman and CEO of Havas Group. “Peter has a passion for winning, an absolute must for this next stage at Havas Group Media.”

Havas also said that Alfonso Rodes, deputy CEO of Havas Group, has been named chairman of Havas Group Media.

“We have amazing talent that is passionate about creating meaningful work for our clients” Mears said. “Through integrated teams, shared resources and by leveraging innovation and technology we are poised to make an even bigger impact for our clients, partners, consumers, and the industry as a whole.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.