Diane Penny was named senior VP and general manager of NBC Sports Northwest, effective immediately.
Penny, who had been with Learfield, will be based in Portland, Ore., and reports to Bill Bridgen, president of NBC Sports Regional Networks.
"Diane is an accomplished sports media executive, and we look forward to her leadership to take NBC Sports Northwest to the next level," said Bridgen.
At Learfield, Penny most recently had been VP and general manager of Beaver Sports Properties, overseeing multi-media rights of Oregon State University Athletics.
Before Learfield, she worked with OregonLive.com, Good Morning America, Lifetime and CNN.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.