Paula Kaplan Joins Day At Viacom Digital Studios

Paula Kaplan has joined Viacom Digital Studio as executive VP of talent and development.

Kaplan is returning to Viacom, where she was a 20-year veteran of Nickelodeon. Most recently she was chief talent officer and head of live content at Awesomeness TV, where she worked with Kelly Day, now president of Viacom Digital Studios.

Kaplan will be responsible for building and managing VDS’s talent and production partnerships.

Viacom Digital Studio also recently promoted Stefanie Schwartz to executive VP of strategy & operations and Viacom Media Networks Digital Partnerships.

VDS, formed last year, is already accumulating 4.3 billion social video views and 4.7 billion minutes viewed domestically in the quarter.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.