'Palin's Alaska' Pulls Big Vote For TLC

By ( Broadcasting & Cable )
Published

The first episode of Sarah Palin's Alaska on TLC drew 4.96 million viewers, the most
ever for a new show on TLC.

The series, featuring the former vice presidential
candidate and governor out in the wilds of Alaska, drew a 3.5 household rating
according to fast national numbers from Nielsen. It also attracted 1.1 million
women 25 to 54, a key demographic category for TLC.

In other demos, Palin drew 1.8 million adults 25 to
54 and 1.6 million adults 18 to 49.

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TLC's previous top launch was What
Not to Wear in 2003.

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Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.