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Oscars Ratings Way, Way Down

Frances McDormand accepts the Oscar for best actress for 'Nomadland'
(Image credit: AMPAS/ABC)

The Oscars averaged 9.85 million total viewers on ABC Sunday, April 25, a 58% plunge from last year’s telecast, which had represented a record low. The 93rd Academy Awards posted a 1.9 rating in viewers 18-49, a 64% decline from the previous year. 

Last year’s event, in February, drew 23.6 million total viewers, and earned a 5.3 rating in viewers 18-49. In 2019, the Oscars had nearly 30 million total viewers and scored a 7.7 in the key demo. 

Jesse Collins, Stacey Sher and Steven Soderbergh produced the 2021 Oscars, which happened at Union Station Los Angeles and the Dolby Theatre. Presenters included Angela Bassett, Halle Berry, Bong Joon Ho, Don Cheadle, Bryan Cranston, Harrison Ford, Regina King and Brad Pitt.

The Academy of Motion Picture Arts and Sciences hosts the Oscars. 

Best Picture was between Judas and the Black Messiah, Mank, Minari, Nomadland, Promising Young Woman, Sound of Metal, The Father and The Trial of the Chicago 7. Nomadland won. 

Disney Advertising Sales announced last week that commercials for the 2021 Oscars were sold out

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.