For the first time
since the digital channel NY Nonstop launched in March 2009, some Nonstop
programs will run on the mother channel, WNBC, from Sept. 7-10.
The shows, including Talk Stoop, Thread NY and Nonstop Foodies,
will run from 2 to 4 p.m. during those four days. WNBC is taking advantage of a
lull in the schedule, when some syndicated shows have ended and the new season
is yet to begin.
"It's a great
opportunity during a dark week between syndicated products," says WNBC VP of
News Susan Sullivan. "We thought, why not take advantage of it?"
WNBC is the lone NBC
Local Media outlet with a Nonstop digital channel, though the group does plan
to expand the concept. KNBC may be the next to launch.
Former WNBC President/General
Manager Tom O'Brien was running the Nonstop division for a short stint, untilhe moved to CNBC last month.
WNBC began promoting
the Nonstop shows' channel 4 debut this week. Anchor David Ushery will serve as
host of the Nonstop block on WNBC.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.