Nielsen: ‘Bird Box’ Draws Almost 26 Million Viewers in First Seven Days on Netflix

Netflix’s original thriller film Bird Box drew nearly 26 million unduplicated viewers across the first seven days on the streaming service, Nielsen reported Tuesday.

The post apocalyptic film, which debuted on Dec. 21 and stars Sandra Bullock, drew the second most viewers in its first seven days on Netflix, slightly behind only the second season debut of the streaming service’s original sci-fi series Stranger Things, according to Nielsen's SVOD Content Ratings report. Last October, Nielsen began independently measuring subscription-based streaming content and offering it up to clients including TV networks and production studios. It has since been occasionally releasing dives into Netflix content, despite Netflix's desire to keep those viewer figures quiet.

Related: Nielsen SVOD Content Ratings Data Could Change Netflix Brand

Netflix in a tweet last month reported that Bird Box drew 45 million global viewers during its first week on the streaming service.


Related: Netflix Tweets Warning to Subscribers About Doing 'Bird Box' Challenge

While Netflix’s original movie Bright drew more viewers in its premiere than Bird Box (5.4 million to 3.5 million), Bird Box's audience surged ahead of Bright by the end of seven days, according to Nielsen.

Over a 10 day period, Bird Box averaged nearly 4 million viewers a day, said Nielsen. 

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.