Nielsen ’14-’15 Market Size: Phoenix Up, Detroit Down
There was activity in the new Nielsen Local Television Market Universe, with Phoenix leaping past Detroit for DMA No. 11 and Tampa moving past Seattle for No. 13. It wasn’t just the sunny states that gained: Pittsburgh slipped past Portland to No. 22, and Charlotte won local bragging rights with a move into No. 24 — pushing Raleigh-Durham to No. 25.
Baltimore also got some good news as it bumped out Indianapolis for No. 27.
The biggest gainers in the Top 50 were San Antonio, moving from market size 36 to 33 while gaining almost 5,500 TV homes, and Norfolk-Portsmouth-Newport News, moving from No. 45 to No. 42. Wichita gained two spots (to No. 65), as did Green Bay-Appleton (to No. 68).
On the downside, Oklahoma City slid three places to No. 44, and Flint-Saginaw dropped two to No. 70.
Nielsen puts out its market estimates each September.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.