Newport Television is partnering with the technology provider Groupigg to provide daily deals to consumers at Newport's 50 TV stations.
Groupigg works with media outlets to "increase traffic and generate additional revenue by offering unique deals precisely tailored to their existing and potential audience base," it said in a statement.
Stations are rapidly getting on board with online couponing, from the likes of Groupon and Living Social. Media General, for one, has partnered with Groupon in various markets. Belo, meanwhile, has its own couponing program called Yollar.
"This agreement really demonstrates Newport's commitment to new technology and developing new revenue streams," said Aaron Ellis, co-founder and CTO of Groupigg.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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