New Data Strategy Firm Formed by Acquisitions

By Jon Lafayette
( Broadcasting & Cable )
published

Schireson Associates, started by former Viacom chief data officer Kern Schireson, has acquired agencies Stun Creative and Blackbird to form Known, a marketing, strategy and data science company.

The three companies had revenues of about $100 million in 2019, Known said. The company is backed by funds from Intermediate Capital Group plc.

Schireson will be chairman and CEO of Known.

Another former Viacom exec, Ross Martin, the founder and CEO of Blackbird, will also serve as president and CXO of Known.

Brad Roth and Mark Feldstein, the principals of Stun Creative, have been named presidents of Known Studios.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.