The National Cable & Telecommunications Association told the Federal Communications Commission Friday that a la carte proponents have failed to make the case for forcing the industry to provide their programming on a pay-per-channel basis.
In reply comments to the commission, NCTA pointed out that the "vast majority" or commenters oppose a la carte because it would boost prices and decrease programming diversity.
NCTA said a la carte proponents "presented no evidence, business plan or economic model to demonstrate how cable networks would operate and consumers would benefit from a la carte. Further, a governmental restriction that would prevent networks from negotiating for carriage on basic or expanded basic tiers is anything but a "voluntary" approach that some have suggested," it said.
Among the arguments NCTA dismissed were parallels drawn with Canada's a la carte offerings, which NCTA said were not germane.
The FCC requested comment on a la carte at the prompting of a number of legislators, led by frequent cable rate critic and Senate Commerce Committee Chairman John McCain.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.