NBCUniversal Telemundo Enterprises expanded its revenue strategy and distribution business unit by hiring two new executives.
Ezequiel Fonseca Zas, previously with ViacomCBS International, was named senior VP of Revenue Strategy and Distribution. Malu Carmona-Botana, formerly with A+E Networks, was appointed VP of Content Monetization. Both are new positions.
Fonseca Zas will reporty to Peter Blacker, Telemund’s executive VP, Chief Commercial Officer and Head of DTC Licensing. Carmona-Botana will report to Fonseca Zas. Both new execs will be based in Miami.
“Ezequiel and Malu each bring a unique and deep set of media expertise in Spanish and English, which will help us expand the formats and multilingual experiences across AVOD, SVOD and DTC platforms that Telemundo has pioneered for over ten years in the US and across the globe,” said Blacker.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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