NBCU Foundation, Stations Award $2.45M in Grants

The Comcast NBCUniversal Foundation and the NBCUniversal Owned Television Stations awarded Project Innovation grants worth $2.45 million to 69 non-profit organizations in 11 markets.

The non-profits used innovation and flexibility to adapt their programs to meet the need created by COVID-19 in their communities.

“This year’s grant winners are on the ground and know what our communities' needs are. Our grant funding will help provide support to those who need it right now,” said Valari Staab, president, NBCUniversal Owned Television Stations.

NBC and Telemundo owned stations in New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington, D.C., San Francisco Bay Area, Boston, Miami/Fort Lauderdale, San Diego and Hartford, awarded up to $225,000 in Project Innovation grants to a maximum of eight non-profit organizations in their markets.

“Our grant program is set up to amplify the already great work that non-profits are doing to help their communities. We are certain that our 2020 Project Innovation grant winners will do all they can to support their neighbors, particularly during this very challenging time,” added Jessica Clancy, VP, corporate social responsibility, NBCUniversal.

Here are some of the winners:

New York: Rescuing Leftover Cuisine

Through its Food Rescue Program this group uses technology to rescue food and goods that would otherwise be wasted to feed individuals in underserved and low-income communities. Its plans to use its grant to continue this work, and launch more technology including a mobile app to increase food rescues to lessen the food needs in the communities it serves.

Los Angeles: KidWorks Community Development

KidWorks Community Development serves underserved children, at-risk youth and their families through its community centers located in the Orange County area of Santa Ana, California. In response to the coronavirus crisis, the organization leveraged its local partnerships and converted its preschool centers into direct relief locations to provide food and critical health care needs to the communities it serves. The organization plans to use its grant to continue its work to provide some of its traditional programming online, including college prep classes for college-bound high school students.

Chicago: Neighborhood Food Pantries

The organization plans to use its grant funding to support its Food Recovery Program, which picks up fresh and nutritious food from local area grocers for distribution at their pantries.

Philadelphia: Broad Street Ministry

Broad Street Ministry has joined forces with Project Home, Prevention Point Philadelphia, and the City of Philadelphia’s Office of Homeless Services to launch the citywide hunger initiative, Step Up to the Plate. The program is serving 2,500 individuals who face food insecurity and homelessness each day. The organization plans to use its Project Innovation grant funding to continue providing outdoor food service through various hubs throughout the city, and help individuals get access to coronavirus screening and testing, and housing for those who test positive for COVID-19.

Dallas/Fort Worth: Grapeville Relief and Community Exchange

Grapevine Relief and Community Exchange (GRACE) will use grant funding to meet the hunger gap in the community through its Feed Our Kids and GRACE Grocery Giveaway mobile food pantry program, an innovative grassroots collaboration between GRACE Food Pantry, Tarrant Area Food Bank, community restaurants and GRACE volunteers.

Washington, D.C.: Tenants and Workers United / Inquilinos y Trabajadores Unidos

The group plans to use its funding to continue its youth empowerment services remotely, create an emergency fund to support individuals who cannot pay rent because they have been affected by COVID-19, and increase its advocacy efforts for individuals who are facing evictions proceedings by petitioning state and local lawmakers in Virginia to protect tenants’ rights.

San Francisco Bay Area: Second Harvest Food Bank of Santa Clara and San Mateo Counties

Second Harvest Food Bank of Santa Clara and San Mateo Counties provides healthy meals to individuals in need. The group also helps to enroll individuals in food assistance programs. The organization will use its grant funding to continue its work.

Boston: Our Neighbors’ Table

Our Neighbors' Table delivers personalized food assistance to individuals and families in northeastern Essex County, Mass. To respond to the food insecurity needs that exist in the communities the group serves, the organization adjusted its program and is now offering online grocery ordering and curbside pick-up. The group plans to use its grant funds to continue their COVID-19 response efforts.

Miami/Fort Lauderdale: Branches

Branches provides life-changing opportunities to working families and their children to break the cycle of generational poverty through programs that help children achieve academic success, create opportunities to attain financial wellness, and support individual and family efforts to prosper through financial education and coaching. The organization has adapted its programs to continue serving students virtually through its YouTube channel and on social media. The group is also hosting remote meetings to help families with tax prep and government assistance issues.

San Diego: Coastal Roots Farm

Coastal Roots Farm is a community farm and education center that practices organic, sustainable farming and shares its harvest with those who lack access to healthy food. To meet the needs of individuals impacted by COVID-19, the group is providing fresh food and food assistance to the community through deliveries and working with local food banks to deliver food. Coastal Roots Farm will use its grant to continue helping individuals impacted by the coronavirus crisis.

Hartford: McEivr Inc.

McEivr will dedicate the grant funding to support its Innovation and Beyond: 3D Printing for the New-Collar Workforce program which gives individuals access to new job opportunities. In response to the coronavirus crisis and shortage for personal protective equipment for health care workers, McEiver launched a community project to manufacture face shields and other personal protective equipment.

A full list of award winners is available here

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.