Skip to main content

NBC Tackles the Competition

NBC crushed the competition with its return to the National Football League.

In the Nielsen overnight numbers, the Peacock won the key 18-49 demo with a 6.7 rating/19 share for the contest between Pittsburgh and Miami. That was more than double CBS' second place 3.2/9.

NBC built steadily over the first two hours of football--from a 4.3/14 for the pregame show at 8-8:30 to 7.7/20 at 9:30-10, before dipping slightly at 10-11 (7.3/20).

CBS took second on the strength of two hours worth of Big Brother, plus a repeat of Without a Trace.

Fox was third with a 2.7/8, led by the premiere of sitcoms of Til Death, with a 3/10 at 8-8:30, up against the NFL pregame show. But when the game kicked off, new Fox sitcom Happy Hour, dropped to a 2.5/7 at 8:30-9.

ABC managed a 2.3/6 with back to back repeats of Grey's Anatomy and a new prime time, neither of which made much of a dent as counter-programming to football.