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NBC Drives Further with NASCAR

NBC is expanding its prime-time coverage of the National Association for Stock Car Auto Racing.

Saturday’s race, the UAW-GM Quality 500, will start at 7 p.m., originating from Lowe’s Motor Speedway in Charlotte, N.C.

The network also will air a Sunday-night race next Labor Day weekend (Sept. 5, 2004).

"Prime-time racing represents the continuing national acceptance of NASCAR as a mainstream sport," NBC Sports president Ken Schanzer said.