Nexstar Media Group’s KTLA is bringing NBA basketball back to local broadcast in a deal with the Los Angeles Clippers.
Clippers games last aired on KTLA in 2009.
KTLA will exclusively air 15 Clippers games this season. The station will produce pre-game, halftime and post-game programming to surround the games.
The station will also syndicate the broadcast so fans throughout Southern California can see the games. Among the other stations carrying the Clippers broadcasts will be Nexstar’s KSWB San Diego, KGET Bakersfield and KSEE Fresno.
The deal starts to reverse a trend of professional sports appearing on pay TV. Recently some games have moved to streaming, making them harder to find for some fans.
“A critical way fans engage with the Clippers is by watching games on TV, and there is no better broadcast partner than KTLA, Los Angeles’ No. 1 TV station,” said Clippers president of business operations Gillian Zucker. “The segmentation of the television market has become difficult for consumers. We believe it’s incredibly important for Clippers basketball to be accessible to as many people as possible, and the return of the NBA to KTLA is a critical step.”
In addition to programming surrounding the games, KTLA — the official broadcast home of the Clippers — will be running features such as Countdown Clock to Gameday Buzzer, game-day forecasts and team-related content on shows including L.A. Unscripted, Off the Clock and California Cooking.
“Starting with the opening of Clippers training camp, L.A.’s Very Own KTLA 5 will be there every exciting step of the way,” said KTLA VP and general manager Janene Drafs. “Clippers fans across Southern California can count on KTLA for exciting pre- and post-game shows, insightful analysis, up-to-the-moment Clippers news, special features on the players and coaches and one-of-a-kind related programming throughout the 2022-2023 basketball season.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.