NBA Tips Off ‘Only Here’ Campaign New Season

By Jon Lafayette
( Broadcasting & Cable )
published

Games start Dec. 22 on TNT

NBA
New commercial features the NBA and its fans (Image credit: NBA)

The National Basketball Association on Thursday kicked of a new ad campaign to drive interest in the 2020-21 season.

The commercials use the slogan “Only Here” and  features fans talking about why they like the game and shows clips of on-court action from the league’s big stars and key teams. Anthony Davis of the World Champion Los Angeles Lakers makes a cameo appearance.

The new season tips off Dec. 22 on TNT with a  doubleheader. The first game has the Nets and Warriors. The second game has the Lakers and Clippers,

Because of COVID-19, the new season starts barely two months after the Lakers concluded last season playoffs by beating the Miami Heat in a bubble at Disney World.

The new ads will be running on TV, digital and social platforms in the U.S. and globally in 10 languages.

The U.S. spot tags the league's TV partners, TNT, ESPN, ABC and NBA TV.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.