Viewership during the NBA Playoffs rose 12% on ABC, TNT, ESPN and NBA TV.
Games during the first round averaged more than 3.1 million viewers, making it the most-viewed first round in three years.
ABC broadcasts averaged 5.5 million views, up 11%, for its most-watched first round in six years. Game one of the Warriors-Trail Blazers series averaged 6.5 million viewers, making it ABC’s most-watched opening weekend game ever.
Related: ESPN's NFL Draft Coverage Scores Big on Social Media
TNT games averaged 3.4 million viewers, up 13%, and ESPN averaged 3 million viewers, up 14%.
The NBA set records on social media for impressions, with 3.6 billion, up 5% from last year’s post season. Video views on social platforms was up 60% to 701 million.
Live arena attendance was also up for the NBA, with all 44 first-round games sold out.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.