ESPN’s NFL Draft Coverage Scores Big on Social Media

ESPN’s live coverage of the 2017 NFL Draft was the top pick for television viewers engaging on social media Thursday night, according to Nielsen.

The sports network’s first round coverage of the annual pro football draft drew nearly 12 million social media interactions on Twitter and Facebook from more than 4.8 million unique social media accounts, according to Nielsen’s social content ratings report.

The event easily bested second place Telemundo’s Premios Billboard de la Música Latina special, which generated 707,000 interactions from 415,000 unique social media users. ABC’s Scandal, ABC’s Grey’s Anatomy and The CW’s Supernatural rounded out the top five most social entertainment shows for the day.

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.