MundoFox Changes Name to MundoMax
MundoFox will change its name to MundoMax following Fox International Channels’ decision earlier this month to sell its stake in the Spanish-language broadcast channel. RCN TV Group bought out the Fox half of the network.
According to published reports, MundoMax has shuttered its news division, laying off almost 40 employees.
"RCN Television Group, the media conglomerate who owns 100% of MundoMax as well as broadcast and cable channels serving U.S. Hispanic and Latin American audiences with a long track record of highly acclaimed series, telenovelas and formats that have been broadcast and adapted all over the world, is wholly committed to the success of MundoMax," said Ibra Morales, president, MundoMax, in a statement. "Our broadcast network will officially be rebranded MundoMax on August 13, on its three-year anniversary, continuing to offer high quality entertainment programming to our viewers."
MundoFox launched in August 2012 with an ambitious plan to take on Univision and Telemundo, aligning with a number of TV stations to air as a digital subchannel. But the network has struggled with ratings. Morales remains network president.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.