The popularity of gambling based programming -- driven by gambling-based advertising -- has MSG Networks pressing its bet on its BetCasts, which feature commentary and analysis through a sports wagering lens.
MSG, which aired two BetCast versions of New York Knicks games in February, said it will air three BetCast telecast through the end of the month, starting Friday night, when the Knicks take on the Washington Wizards.
The BetCasts appear on MSG Plus opposite the more traditional telecast on the main channel.
The simulcasts will include a mix of sports betting talent from MSG, including Alex Monaco, host of The Bettor Half Hour, Jeff Johnson and Erik Coleman, co-hosts of The Betting Exchange, sports betting experts Alex Glaze, Adam Ronis and Sean Little, and Kazeem Famuyide, co-host of MSG PM. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.