Morford Signing Off as WCPO News Director

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WCPO Cincinnati News Director Bob Morford is vacating his post in March. He's been WCPO's news director since 2001.

His departure was previously reported in the Cincinnati Enquirer, who says Morford turns 55 April 19, and becomes eligible for retirement from parent Scripps.

This represents Morford's second stint in Cincy; he was news director at WLWT 1994-1997.

WCPO is involved in a tight ratings race in DMA No. 35, with WKRC grabbing the upper hand of late.

In a memo to staff, Morford said he did some soul searching while on vacation with his wife in California, and seeks to explore his options regarding how to spend the remainder of his working years.

WCPO management is seeking out his successor.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.