Something looks different at The Office today on Peacock.
In a new spot for the film Minions: The Rise of Gru, the latest in the Universal Pictures’ Despicable Me franchise, the memorable opening of the long-running TV series The Office has been remade, featuring Gru and his little yellow henchmen.
Gru is shown as The Boss at the Dunder Minion Evil Company outpost in Scranton, while the Minions populate the rest of the office, recreating some of the favorite moments from the series (Jell-O anyone?)
The film will open in theaters on July 1.
The custom spot was created in collaboration with Peacock, Universal Pictures, Illumination and the creative team behind The Office. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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