Cary Meyers joined ESPN as senior VP of fan and media intelligence.
Meyers, who had been senior VP of ad sales research and strategy at NBCUniversal, will be responsible for all multimedia and consumer research functions at ESPN. He will report to Wanda Young, senior VP of marketing and consumer engagement.
“Cary is a seasoned research executive with a proven history of media research excellence who also has a passion for the world of sports and its changing landscape for today’s sports fan,” said Young. “He will bring his commitment and passion to ESPN to lead our talented team to further develop the fan intelligence required to drive our business forward.”
Before NBCU, Myers was the first director of research for the National Football League. Previously he was with Sony and IBM.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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